The two-day acoustic conference in Hamburg at the end of February was arranged as an awareness campaign towards architects. Our goal has been to give the architects insight in the acoustic competences within Knauf. And thereby create a preference among them for the Knauf solutions and systems in general.
Our guest list counted 89 architects and 35 Knauf employees from 23 difference countries. They had a chance to experience Knauf's vast abilities in functional and smart materials, and got to share our passion for acoustics and architecture through presentations and guided tours.
To many architects, the conference has been an eye-opener to our acoustic competences. They have surprised by the possibilities with gypsum. Our survey after the conference also shows that 82% of the guests are very likely to recommend Knauf acoustic products to their colleagues.
As the organisers of the conference, we are happy that so many of our partners and customers have taken part in the event. And we look forward to seeing our Room for Expression wave spread to more countries.